Request a Screener

Synopsis :

In today’s world, It’s evident, social media determines the success or failure of any business. This documentary traces the rise of social media, transforming consumers into marketers. By tapping into our natural desire to express our identities, companies transform the act of like and being liked into powerful mechanisms to market and monetize content. The one hour feature, examines how we spread promotional materials for products, shows, brands, stores, media in exchange for recognition and visibility. Social media has taken a central role in our lives and identities!